Is it a coincidence? Is is by choice? Is it by expectations? Is it by nurturing? Is it how it is?
... that in the Moov ad,
When the husband is shown to be having a back pain, the wife is depicted giving him a nice rub.
When the wife is tossing and turning with a back pain, the husband is sleeping peacefully. The wife gets up, puts on Moov and goes back to sleep. It occurs neither to the wife to wake up the husband nor to the husband to help the wife!
Isn't it time that we move ahead. It is true that at times we depict the way things are, but it is also true what we depicts goes into feeding the way it should be.
Time to move on ...